For dog loving entrepreneurs who want calm business growth, and calm-first living for you, your dog and your family.

Stop managing and start understanding - Your Business, Yourself AND your dog

A calm, holistic, supportive community where you learn to read your dog, regulate yourself, and finally build the business you actually dreamed about.

Three levels of support. Choose the one that fits your life today.

For dog loving entrepreneurs who want calm business growth, and calm-first living for you, your dog and your family.

Stop managing and start understanding - Your Business, Yourself AND your dog

A calm, holistic, supportive community where you learn to read your dog, regulate yourself, and finally build the business you actually dreamed about.

Three levels of support — choose the one that fits your life today.

All you wanted was to build a peaceful business that helps a lot of people.

Relaxed walks with your dogs, quality family time, vacations at the beach, a consistent stream of clients you love, and an ever expanding bank account.

You thought that having your own business would be simple and give you the freedom you're looking for - not the thing that keeps you chained to the computer what seems like 24 hours a day.

Is that really too much to ask?

It can easily seem like it when none of the YouTube videos you watched, books you read, or experts you hired give you the answers you're looking for.

Nobody prepared you for feeling so unexpectedly alone, caught between conflicting advice from experts, coaches and well-meaning friends.

The piece most advice overlooks

You see it everywhere: experts specialize - including online marketers, course creators and coaches. Everyone goes deep into their area of expertise, without regard for what you truly need.

Dog professionals look at the dog.

Life coaches and therapists help you take a good look at yourself.

Business mentors are interested in your business ... and nothing else.

None of those approaches help you holistically - which is why we look at dogs as your mirror.

Because dogs don’t live in the neatly organized box we set aside for them.

They live inside your life. Your schedule, your decisions, and your stress.

And they feel it all, often before you even have the words to describe it.

The thing is, you can push through your stress.

Your dog can’t.

That’s why advice often falls short.

And until you start looking at your dog, your life and your business as one ecosystem rather than individual issues to address, you'll wonder what on earth you're missing.

What changes when you stop focusing on problems and start growing

When you understand what your dog is trying to tell you - really understand, not just manage - something shifts on both ends of the leash.

Your business goals get clearer, your relationships get easier, and even your dog starts to settle because you've stopped bracing.

You start to breathe because you're not white-knuckling through every triggering situation, and the guilt quiets because you're no longer guessing in the dark.

This isn't about working harder. It's about finally seeing the whole picture.

And that's what Planet Calm is built around.

Planet Calm helps calm return to both ends of the leash.

It's not a training program. Not a therapy practice. Not another Facebook group you join and forget about.

It's a calm, holistic, supportive community where you learn to read your dog, regulate yourself, and finally build the business you actually dreamed about.

Where the whole system - you, your dog, your business - is seen as connected. Because it is.

Three ways to step in. Start where the pressure is strongest.

No contracts. No content pile to catch up on. No long-term commitment.

THE PEACEFUL PROGRESS STUDIO — $275/month

For the dog lover who's also building something - and feels the weight of both, every single day

You sit down to work and part of your attention is always on the dog. A low hum you can't quite tune out.

And you've noticed that your dog's behavior seems to flare up exactly when life gets busiest. Of course it does.

Meanwhile, in the business communities you've been part of, you've never quite said any of this out loud.

Everyone's talking about funnels and launches and scaling, and you're sitting there thinking about how your dog didn't settle this morning, and how that's still sitting in your chest, three hours later.

You don't say anything. Because who brings their dog to a business mastermind call?

Here at Planet Calm, you don't have to choose which part of yourself to show up as.

The Studio includes everything in the Passport and the Collective - all the calm-first dog guidance, the community, the masterclasses - plus business clarity, three weekly co-working sessions for calm implementation support, tech and systems help, gentle accountability, and a professional community that actually understands both ends of your world.

Because the pressure you carry in your work doesn't stay at work. It travels home.

And your dog feels it before you've even put your bag down.

When your work becomes calmer and clearer, the whole system settles. For both ends of the leash.

Join the Peaceful Progress StudioNo contracts, cancel anytime

THE PEACEFUL PAWS COLLECTIVE — $49/month

For the dog lover who loves fiercely - and still feels like they're missing something

You've tried a lot of things. Some of them worked, for a while. But something keeps feeling just slightly out of reach - that real ease, that quiet understanding, the walk where you're not scanning the horizon before you've even left the driveway.

This is where you find it.

The Collective is built around the relationship, not the behavior.

Here you'll get human-animal bond sessions, BarkType insights that finally explain what you've been seeing, behavioral understanding that goes beneath the surface, holistic health perspective, and the ability to ask real questions about your specific dog's life and challenges. Guidance from experienced, calm-first professionals who look at the whole picture.

"When I remember my sweet Cai pulling on the leash... sometimes I'd even say it out loud: all I want is a nice chilled walk with my dog."

This is where that becomes possible.

When the relationship changes, everything around it begins to shift - behaviour, health, and wellbeing.

Join the Peaceful Paws CollectiveNo contracts, cancel anytime

THE PLANET CALM PASSPORT — $97/year

For the dog lover when the weight of caring for everyone - the dog(s), the people you love - is just a lot right now

You love your dog but you're also exhausted. And somewhere between the conflicting advice, the sleepless nights, and the walks you've started to dread, you've lost the ability to think clearly about any of it.

The Passport is your place to land.

Live Planet Calm Time-Out Sessions where you can actually think - without pressure, without judgment, without someone telling you what you're doing wrong. Calm expert masterclasses. The Calm Resource Vault. A private community space where the people who get it actually get it.

This is where the noise starts to go quiet. And without the noise, you start to hear what your dog has been saying all along.

When pressure softens, clarity returns - for you and the dog who relies on you.

Get Your PassportNo contracts, cancel anytime

Here is everything side by side

Each level includes everything from the levels below.

planet calm passport

$97/year

Your entry into the Planet Calm world.

A calm place to think clearly again when life, work, or animal decisions feel heavy.

Live Planet Calm Time-Out Sessions
Calm Expert Masterclasses
The Calm Resource Vault
Early access and member pricing
Private community space
Founding Calm Voyager status

When pressure softens, clarity returns — for you and the animals who rely on you.

get your passport$97/year

No contracts - cancel anytime

peaceful paws collective

$49/month

Support for the relationship between you and your dog.

Because your dog isn’t the problem.

They’re part of the feedback system.

Your Planet Calm Passport
Human–animal bond sessions
BarkType insights
Behavioral understanding
Holistic health perspective
Ask questions about your dog’s life and challenges
Guidance from experienced calm-first professionals

This is where dog lovers often realize:

When the relationship changes, everything around it begins to shift — behavior, health, and wellbeing.

Join Peaceful Paws$49/month

No contracts - cancel anytime

peaceful progress studio

$275/month

For people who are building meaningful work and want their life, business, and animals to stay in balance.

Your Planet Calm Passport
Access to the Peaceful Paws Collective
Business clarity
3 weekly Co-working Sessions
Calm implementation support
Tech and systems help
Gentle accountability
Professional community

Because the pressure you carry in your work doesn’t stay at work.

It travels home.

And your dog feels it.

When your work becomes calmer and clearer, the whole system settles — for both ends of the leash.

Join the studio$275/month

No contracts - cancel anytime

Stephanie Frank

Anke Herrmann

About the humans behind Planet Calm

Stephanie Frank has spent more than two decades helping humans and dogs find calm in the middle of chaos. As a human and canine behavior consultant, holistic pet health coach, master NLP practitioner, and bestselling author, she's worked across disciplines - always with one guiding insight: true calm isn't about control. It's about connection.

Anke Herrmann has spent her career helping thoughtful, values-led humans find clarity where things feel tangled. With a background in software development, business strategy, and coaching, she has a rare ability to cut through noise without creating pressure. Her belief: if it feels hard, you're skipping steps.

Together, we created Planet Calm because we kept seeing the same thing:

people didn’t need more advice - they needed space to take the pressure off and think clearly again.

That’s what we’re here to hold.

Some questions we hear often

I've tried so many things already. What makes this different?

Most things you've tried were probably good ... for what they were.

A trainer who looked at your dog. A course that focused on you. Maybe a community that understood one side but not the other.

Planet Calm isn't better than those things. It's built around something they weren't designed to address: the relationship between you and your dog, and how everything - your stress, your life, your dog's history - feeds into it. If something still feels off even after doing the "right" things, this is probably why.

I'm already overwhelmed. Will this be more content to fall behind on?

If you're worried about adding even more to your plate, you're exactly who this is for. Planet Calm isn't a course with a curriculum. There's no module one, no homework, no place to fall behind.

It's a supported space - you come when you can, take what's useful, leave the rest. Even the masterclasses are recorded. The whole point is to reduce pressure, not add to it.

Will this tell me I'm the reason my dog is struggling?

No. And this is important. Planet Calm isn't about blame - yours or your dog's. It's about understanding. When we say "both ends of the leash," we mean that you and your dog are in this together, influencing each other, and that healing happens for both of you, not that one of you caused the other's problems. You'll never be made to feel like a failure here. That's not what this is.

My dog's issues feel quite serious. Is Planet Calm enough?

Planet Calm isn't a replacement for veterinary care or one-to-one professional support when that's what's needed, and we'll always say so. What it offers is the understanding, community, and calm-first perspective that makes everything else work better. Many members find that when they shift how they're showing up, things that felt stuck start to move. But if your situation needs specialist input, we'll help you see that clearly too.

My dog doesn't have any major issues. Is Planet Calm still for me?

Absolutely. And honestly, some of the most engaged members here don't have a "problem dog" at all.

They just love their dog and want to keep understanding them better. The holistic health perspective, the calm expert masterclasses, the conversations about enrichment, nervous systems, communication, and the human-dog relationship ... none of that requires a crisis to be valuable.

If you've ever found yourself thinking "I don't know who to trust or where to look" when it comes to your dog's wellbeing, that's exactly the gap Planet Calm fills. Trusted, thoughtful, calm-first guidance for the dog parent who just wants to keep learning.

What does progress actually look like here?

Not a sudden transformation. More like: the walk that used to ruin your morning starts to feel manageable. You notice what's happening before it escalates. Your dog starts to settle a little sooner, a little easier. You stop white-knuckling every situation and start reading it instead.

It's not dramatic, it's the quiet accumulation of understanding. And that tends to stick in a way that quick fixes don't.

I'm not building a business. Is Planet Calm for me?

Absolutely. The Passport and the Peaceful Paws Collective are built entirely around you and your dog - no business content, no pressure to be an entrepreneur. The Studio is there for those who need that.

Do I have to start with the Passport?

No. Start wherever the pressure is strongest right now. If your dog is the most urgent thing, the Collective is your place. If you just need somewhere calm to land, slow down and think, the Passport is a gentle entry point. Upgrade or downgrade anytime. Each level includes everything from the levels below.