For dog care professionals who want to grow their practice without losing the reason they started.
The Peaceful Progress Studio
You got into this because you love dogs.
The Studio is where you build the business that lets you keep doing that - calmly, profitably, sustainably.
Because when you thrive, more dogs get the care they need.
For dog care professionals who want to grow their practice without losing the reason they started.
The Peaceful Progress Studio
You got into this because you love dogs.
The Studio is where you build the business that lets you keep doing that - calmly, profitably, sustainably.
Because when you thrive, more dogs get the care they need.
You didn't get here by accident.
You trained. You certified. You showed up for dogs and their people, often at personal cost - the early mornings, the emotionally heavy days, the clients who don't follow through, the dogs that break your heart a little.
You're good at what you do. That was never the question.
The question is: how do you build a business around it that's actually sustainable? That pays you properly, and doesn't consume you?
Most business advice skips the part where your work involves living beings who need you to show up calm and present.
And that pressure doesn't stay at work. You carry it home. And if you have your own dog, they feel it too.
The Peaceful Progress Studio was built for exactly this - the dog care expert who wants to grow, but not at the cost of why they started.
When there’s no space to integrate, even good training can get lost
Being good at what you do is only one piece of the puzzle when it comes to growing a business based on your expertise.
You've probably done business trainings too. Read the books. Taken the courses. And found a lot of it genuinely useful.
But somewhere between learning and doing, things got messy. Too many ideas. Too many tabs open. Too many things that feel urgent and nothing that feels finished.
That gap - between what you know and what's actually moving forward in your business - is where most dog care experts get stuck.
Because there's no one there to help them choose what matters next and take the next right step.
That's what the Studio is for.
How It Works
The Studio runs on a steady rhythm of live Focus Sessions - three each week.
Focus Sessions are where progress actually happens. They're not lectures, not webinars, not content drops.
They're live working sessions where you show up with what's real right now:
A decision you're stuck on
A piece of tech that's confusing you
How to explain what you do in a way clients actually understand
How to talk about your work without feeling salesy
A client situation you're not sure how to handle
The next step in building or growing your practice
You work - quietly alongside others, or with direct support, depending on what you need.
Questions get answered in real time. Sticking points get unstuck. You leave with a clear next step, not more homework.
You don't have to be prepared. You don't have to know exactly what to work on. That's part of what the space is for.
Each session has a simple rhythm:
Set your intention for the session
Work — with support available as you need it
Wrap up by grounding what you've done and clarifying what's next
No pressure. No performance. No falling behind.
What Else Is Inside
Full training + template library
Business fundamentals for dog care professionals — client communication, pricing, positioning, workflows, and more. Available when it's relevant to what you're working on, not dumped on you all at once.
Tech and systems help
The practical stuff that shouldn't take hours to figure out. Anke's background in software and systems means you get real, grounded help with the tools that run your business.
Gentle, consistent accountability
You set your priorities. The Studio helps you stay connected to them. Not through pressure or performance — through a steady rhythm and someone holding the thread with you.
A professional community that gets it
People who understand the love and the weight of working with dogs. You can talk about the hard stuff here. The client whose dog didn't make it. The burnout creeping in. The joy of the breakthrough moment. All of it belongs.
Who This Is For
The Studio is a good fit if you recognise yourself here:
You're a dog groomer, trainer, walker, sitter, behaviourist, holistic vet, canine health coach, or other dog care service provider
You've done training or certification and want help turning it into real, steady business progress
You care deeply about your work and want to build something sustainable - not rushed or stressful
You feel overloaded by ideas and options, and would love support choosing what actually matters next
You don't need another rigid framework - you need calm guidance while you implement
You value clarity, integrity, and steady progress over hype, hustle, or quick fixes
This is probably not the right fit if:
You're looking for a formula or instant results
You prefer intense deadlines, pressure, or competitive environments
You want someone else to do the work for you
You're not ready to engage consistently, even in a gentle way
And that's okay - different seasons need different support.
Stephanie Frank
Anke Herrmann
Who Is Guiding the Studio
Stephanie Frank
Stephanie Frank has spent more than two decades helping humans and dogs find calm confidence - in life, in business, and on the leash. As a canine behaviour consultant, certified pet health coach, master NLP practitioner, and bestselling author (*The Accidental Millionaire*), her work bridges science and intuition, behaviour and wellbeing. She translates what animals express into language humans can understand - and builds the kind of businesses that let people do their best work.
Anke Herrmann
Anke Herrmann has spent her career helping thoughtful, values-led people find clarity where things feel tangled. With a background in software development, business strategy, and coaching, she has a rare ability to cut through noise without creating pressure. Her book Taming the Tech Monster has helped countless experts take the stress out of the systems that make calm business growth possible. When it feels hard, you're skipping steps - and she'll help you find which ones.
Together, we built Planet Calm because we kept seeing the same thing: dog care professionals didn't need more content. They needed space to make real progress — consistently, calmly, without burning out.
What this kind of support makes possible
The Peaceful Progress Studio may be evolving within Planet Calm, but the way we support people, and the results they experience, have been consistent over the years.
Here’s what clients have said about working inside this kind of calm, implementation-focused container:
"A godsend to my business!
She is so knowledgeable about so many make-or-break topics that self-employed people need to know.
I love the work I do to help dogs heal, but actually getting people in front of me required marketing and technical know-how — and Anke is a genius at that.
Not only that, she’s great to bounce ideas off of. I’m developing my practice and method so much because of her.
And I really appreciate the accountability of her Focus Sessions. I now plan my work week around them!"
Meghan Butt, Dog Behavior Coach
"You’ve made my dream come true!
I’d been carrying this idea with me for years. I wanted to sell and deliver my own training, my way. I dabbled with Kajabi, Clickfunnels, all of it… but I felt overwhelmed and didn’t get anywhere. You’ve made my dream come true!"
Linda Salazar, BrightTrainer
"You saved me from myself!
Anke is a brilliant strategic partner who helps me think through the best process to deliver my idea, what platform, what tech, who should do what and how to do it efficiently. I cannot recommend her patience, calmness and practical genius enough."
Elizabeth Lovius - Leadership coach and Social Entrepreneur
"You help me see the path ahead clearly
You have a magical ability to cut through the noise and see the issue, then give step-by-step actions that make positive change happen."
Emer O'Donnell, TeenReconnect
"You brought my creative flow back
You my dear have a way of not only seeing potential in others, you have a way of connecting with the potential and activating a spark, joy, and excitement for the potential to become a possibility and evolve into REALITY!!!
I appreciate your approach of allowing vs contolling."
Diane Woodford, OneLove Ambassador
This is exactly the kind of support the Peaceful Progress Studio is built around.
Join the Peaceful Progress Studio
Ready to stop figuring it out alone?
You don't have to be ready. You don't have to know exactly what you'll work on first.
You just have to start where you are.
Your investment
$275 per month or $3000 per year (best option)
If you already know that your business will hit milestones, plateaus and breakthroughs, the $6500 one-time purchase option offers three years of full Studio support through all of it. One payment, no rate increases.
Regardless of the option you choose, you'll receive:
Three live Focus Sessions each week
Access to the full training + template library
Private community support
Tech & systems help when you need it
Gentle, consistent accountability
Stay for as long as you feel supported and make real progress.
Frequently Asked Questions
Is this only for dog care professionals?
The Studio is designed specifically for people whose work involves caring for dogs - groomers, trainers, walkers, sitters, behaviorists, holistic vets, canine health coaches, and similar. If you're not sure whether it fits your situation, get in touch and we'll be honest with you.
What if I fall behind or miss a week?
There's nothing to fall behind on. You show up when you can, work on what matters now, and leave with a clear next step. The sessions are recorded if you want to catch up, but the real value is in showing up live.
What if I can’t attend every Focus Session?
You don't need to. Three sessions a week means there's usually one that fits your schedule. Come to as many as are useful.
Is this another program I’ll start and then drop out of?
The Studio isn't a program with a curriculum to complete. It's a space you work inside — consistently, at your own pace, on what matters to you. People stay because it works, not because they feel guilty leaving.
I’m not a tech person. Will I be able to keep up?
Tech help is one of the things the Studio actively provides. You don't need to arrive with tech skills. You leave with them.
What if I don’t know what to work on yet?
That's exactly what the first session is for. You don't need a plan. You need a starting point — and we'll help you find one.
Can I cancel anytime?
Yes. No contracts, no penalties, no awkward conversations.
What happens after I join?
You'll get access to the Studio community, the training library, and the Focus Session schedule. Show up to the next session, bring what's real for you right now, and we'll take it from there.
This isn't a leap. It's a step.
You're welcome to come in, get grounded, and see how it feels.
Ways to support Planet Calm
Join our affiliate program and earn while you share.
Open to making introductions? Find out who we'd love to meet here: https://planetcalm.co/collab
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